Most businesses make branding decisions based on personal taste instead of business strategy. Discover the three simple tests every brand should pass to build trust, stand out, and close more deals.
Make Your Brand Close the Deal.
read more...
Branding & Identity
Sure, Your Website Works — But Does It Still Work For You?
Sure, your website works — but does it still work for you? A rebrand isn’t just about a new look; it’s about refining your message, improving SEO, and aligning your digital presence with your business goals. Let’s explore how a modern refresh can drive real growth and better ROI.
2026 Called. It Wants to Know Where Its Marketing Budget Is.
2026 is here—time to plan your marketing budget, boost ROI, and ensure your brand stands out with smart, strategic spend this year. Don’t miss out on growth. Let’s map your strategy now. Every rand counts when building a brand that thrives.
UrbanUnicorn87 – Vol.12 – Marketing Costs Demystified: From Start-Up Hustle to Brand Boss Moves
Discover what marketing really costs for start-ups, commercial companies, and personal brands. Get smart budgeting tips, hidden costs, and strategies to grow your brand without overspending.
UrbanUnicorn87 – Vol.11 – Why Photography Still Matters (Yes, Even in the Age of AI, Stock, and “Everyone’s a Photographer”)
Photography is more than pixels and filters. In a world flooded with AI and stock images, discover why authentic, intentional photography remains a powerful tool for storytelling and connection.
UrbanUnicorn87 – Vol.10 – How to Go From “Talented But Unknown” to Booked & Busy as an Artist
Talent is cute—but without structure, it’s just doodling in the corner. Learn how to build a brand, get seen, and turn your art into a thriving career.
UrbanUnicorn87 – Vol.9 – Why I Ditched Cest Bien and Embraced Alexia Tatiana (Because Your Brand Name Shouldn’t Be a Tongue Twister)
C’est Bien sounded chic—but it was a barrier, not a bridge. Discover why I rebranded to Alexia Tatiana and how a name that’s easy to say can unlock growth and connection.
UrbanUnicorn87 – Vol.8 – No, Your Online Store Won’t Sell Itself – Let’s talk ad spend, strategy, and sales – the real sauce
Building a store is just the start. Learn how to drive traffic, convert visitors, and scale sales with smart ad spend, compelling offers, and ongoing testing.
UrbanUnicorn87 – Vol.7 – Booked, Banked, and Brag-Worthy: The Cash-Flow Guide for Illustrators
Talent alone doesn’t pay the bills. Learn how to turn your creative skills into consistent income streams—whether through freelance gigs, digital products, or passive income channels.